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The Big Brother Stars Making Thousands

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From Nikki Grahame’s iconic ‘who is she?!’ rant to Alison Hammond breaking a table, there have been plenty of iconic moments in the Big Brother house across the last two decades.

Big Brother was the trailblazer for many of the reality shows we see now, like Love Island, The Circle and Too Hot To Handle with contestants vying for popularity and lazing around on bean bags. Twenty years on, we have revisited the contestants to find out if the show is still changing their lives, looking at how much money they could still be making up to 20 years after the series first aired.

Analysing over 300 Instagram profiles of past contestants, we found that some of the Big Brother stars could be earning more than £3,000 per Instagram post.

Our research shows that Welsh reality star and model Lateysha Grace, who appeared in series 17 could command the highest fee per post out of all of the former housemates.

With more than 1 million followers, she could earn up to an eye-watering £3,110 per Instagram post.

ITV’s Alison Hammond is second with a potential to earn £2,980 per post - showing winning the series really hasn’t turned out to be the be-all and end-all.

In third is ‘Ex on the Beach’ star Chanelle McCleary, with Alex Cannon in fourth.

The full list of the big and not so big earners on Instagram following their appearance on the show can be found below:

Top Instagram Earners Of Big Brother

 

Rank

Contestant

Season appearance

Instagram followers

Earnings/post

1

Lateysha Grace

BB17

1,084,321

£3,110

2

Alison Hammond

BB3

687,333

£2,980

3

Chanelle McCleary

BB18

619,390

£2,460

4

Alex Cannon

BB17

411,144

£1,620

5

Sam Pepper

BB11

404,171

£1,590

6

Deana Uppal

BB13

305,416

£1,220

7

Andrew Tate

BB17

262,612

£1,050

8

Ellie Young

BB18

256,467

£1,020

9

Imogen Thomas

BB7

255,418

£1,000

10

Kayleigh Morris

BB18

201,383

£800

11

Josie Gibson

BB11

188,866

£710

12

Kate Lawler

BB3

155,912

£620

13

Brian Dowling

BB2

144,690

£620

14

Sallie Axl

BB14

146,729

£580

15

Adele Roberts

BB3

140,512

£560

16

Sophie Reade

BB10

136,026

£540

17

Laura Carter

BB17

99,225

£520

18

Sam Chaloner

BB18

93,423

£490

19

Ryan Ruckledge

BB17

93,868

£490

20

Nikki Grahame

BB7

90,138

£480

21

Jason Burrill

BB17

90,790

£480

22

Isabelle Warburton

BB18

89,546

£480

23

Georgina Leigh Cantwell

BB17

86,058

£450

24

Hughie Maughan

BB17

83,367

£440

25

Chanelle Hayes

BB8

105,248

£420

26

John James Parton

BB11

80,274

£410

27

Jackson Blyton

BB17

76,721

£400

28

Chelsea Singh

BB17

75,515

£400

29

Marco Pierre White Jr

BB17

71,615

£380

30

Charley Uchea

BB8

73,882

£370

The Biggest Earner - Lateysha Grace

Lateysha Grace first hit the TV screens in 2012 at the age of 19 when she appeared on the Welsh reality TV series The Valleys. Since then she has gone on to star in Big Brother and her own MTV show - Million Dollar Baby.

After The Valleys was cut in 2014, she appeared in Big Brother in 2016 alongside contestants including Jason Burrill, Laura Carter and Alex Cannon. Earlier this year Lateysha also featured on Celebrity Ex on the Beach where she almost found love with former Royal Marine and model David McIntosh.

In September 2015 she gave birth to her daughter Wynter with now ex-boyfriend Ben Charles after tragically suffering a miscarriage the year before. Million Dollar Baby followed Lateysha on a mission to make Wynter worth a million pounds through posting on social media and creating their own brand.

Lateysha's Instagram Tips

In an interview with MTV in 2018, the 27-year-old revealed her top tips on how we can live our best Instagram lives.

She said: “I always just Google [captions]. I type in like ’positivity quotes’ or Drake lyrics. That’s all I do is Google stuff. And if you’re listening to songs in the car and hear a lyric you like then write it down because you can always go back and use that.”

On the perfect pose, Lateysha added: “I’m so terrible at posing believe it or not. My favourite angle is probably when I tilt my body to the side and look back. I think that is very fierce. Straight on is nice as well.”

She revealed her favourite filter was Aden but that she fiddles with settings including the brightness and contrast to get that perfect snap.

So there you have it, some quick and easy tips to make almost £4,000 per post on Instagram!

Methodology

We looked at the 97 eligible Instagram accounts of former Big Brother contestants and used Influencer Marketing Hub’s “Instagram Money Calculator” to predict estimated earnings, taking the highest value provided. Earnings are based on follower count and engagement rate on existing posts.

All data used was taken from active Instagram accounts, determined by regular social posting.